Yeezy Supply
Creating an immersive shopping experience for yeezy supply
-
The Challenge
To launch a digital outfit based shopping experience, using video and iconography only.
-
My Role
As experience design lead, I led a team of UI, creative technologists and digital product managers to develop an immersive shopping experience on the adidas digital eco-system.
I acted as main point-of-contact with Show Studios & Yeezy to bring their creative direction to life through prototyping, technical PoC and go-live ready development.
I was responsible for creating the digital strategy, agency onboarding, leading weekly partner sessions, building a full-stack team in Portland to provide in timezone partner support.
-
Results
Find out more about the creative process & results in Show Studios documentary
or book a call with me to findout more